We care for our customers and their experience with ikonhouse. Statement.

We care about showcasing a variety of styles, shapes, models in our seven hundred square meter showroom in Alserkal Avenue.
We exclusively promote original furniture manufacturers. Many have been in the business for more than one hundred years, perfecting their skills over time and making their techniques evolve with new manufacturing technologies and new materials. Come check it out!

We care about the materials our furniture is made of.
The quality of wood and leather depend not only on their life while growing, but also on their preparation before being used. Our brands strictly select leathers from animals that lived a quality life. Our brands carefully select woods from trees that enjoyed a quality life, growing at a natural slow pace with the right amount of sunlight.

We care about craftsmanship where experienced hands will go the extra mile.
Choosing parts that match and giving that extra touch for a marginally smoother finish that will give you the best seating performance and enhance your overall experience. True craftsmen will choose eco-friendly materials, work with a mission of infinite durability to avoid these pieces to end in a waste dump.

Last but not the least, we care about your purchasing experience with ikonhouse.
We run our company on the latest software managing every step, selecting finishes, invoicing, ordering, shipping, and delivering at your premises. Products are prepared at our service centre before dispatch. All teams are in-house, knowledgeable and care to provide you with the best service possible.

We are here to assist you in any questions or inquiries you may have to products, finishes, purchase and more.

Meet our team

Company team

Dorian Pauwels, Owner, CEO

Belgian citizen, son of an architect, father of 3 boys born in Dubai, Dorian always had a passion for well-crafted products that grow patina and character over time instead of mundane-wear-and-tear. He believes in 'your surroundings define who you are' philosophy.

Company team

Kalyan Babu, Co-Founder, Director of Operations

Indian citizen, father of 2 boys, Kalyan runs the company behind the scenes. He masters the critical task to manage the different teams that deliver our products that execute our projects.Nothing is left to chance, every detail, every task is carefully planned for a perfect service.

Company team

Katie Dedinska Broberg, Showroom Manager

Katie is from Slovakia where she literally grew up in a furniture showroom, a family business.That led her to study "Industrial design of Furniture & Interior Design at Faculty of Wood Sciences and Technology". Design, business development and love for people have always been Katie's passion. You will meet Katie in the showroom where she'll walk you through some iconic mid-century classic furniture.

Company team

Sophie Mathiesen, Sales Controller

Sophie is from Denmark, the backyard of craftsmanship. With more of a back-office role, Sophie is dealing with furniture projects and carefully handling our systems and sales processes. You will also meet Sophie in the showroom assisting Katie.

Company team

Abhishek Mathur, Supply Chain Manager

Indian national holding a master's degree in Logistics and Supply Chain Management, Abhishek's prime role is to plan and execute shipping, receiving, order fulfillment and last mile delivery to our valued customers. He is process oriented with a firm belief in taking long term approach in relationship building with all stakeholders.

Company team

Shubhangi Mathur, Marketing Assistant

Born and raised in India holds a bachelor's degree in engineering and a master's degree in Business Administration. Shubhangi's responsibilities includes assisting in organizing campaigns and developing marketing strategies and employ marketing analytics techniques to gather important data. She enjoys cooking all kinds of delicacies in her free time.

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